The Many Faces of
Bikesport: How Vision and Growth Pay Off Big on the Web.
As a web site designer, it is always exciting
watching a site you create grow and blossom into what you know it could
be.
When Tom Demerly from Bikesport came to
us almost 2 years ago he had a vision … to start off slow, build
an audience with specials and the occasional article and then grow it
into an exciting place where not only the store is featured but also
where athletes and sports enthusiasts can come to read stories and tips
from expert cyclists, see next day coverage and photos of events, and
become more of a community of sports competitors.
Today Bikesport features on-line book sales
of materials praised by cyclists, mailing lists, interactive forms that
will help a Bikesport representative help you select the best wheels
and frame for you, coupons with savings only available on the web, stories
and pictures of sporting events from around the world, and exclusive
coverage of local events.
Keep your eyes pealed, in the next month
there are even more great things to come. Chat rooms, message boards,
coverage of the local triathlons and more.
Today www.bikesportmichigan.com gets an incredible amount of visitors and most
of them return over and over again. What this means... Tom has captured
the magic of the Internet... The more they come to a site the more they
will buy!
