If data is transferred manually by the sales employee to the CRM system, this costs unnecessary time and is also prone to errors. With the help of Web2Lead, contact data that a prospect enters in a form on your website is automatically transferred to SAP C4C and created as a new lead. This gives your sales staff the ability to generate opportunities from the leads created. The data transfer complies with the guidelines of the General Data Protection Regulation (GDPR).
High effort and transmission errors with manual processing
Form of data storage is to be critically evaluated under GDPR aspects
Processing by the right employees is not ensured and documented
Data entry is hardly possible without a digital contact form
Requests from websites and portals are in CRM in real time
Automatic assignment of leads, tickets, etc.
Transfer to CRM processes (lead management, ticket management, etc.)
Real-time reporting on incoming leads/requests
No manual data entry necessary
Automated assignment of customer data
Customizing of the system
Setting up the OData interface
Workflows und automations
Import of standard content
Endpoint to which the form data is sent
Mapping and logic (e.g. derivations)
Authentication and connection to SAP C4C
Provision of REST interface
Support in form development
+49 7131 2711-3000
With the connection of SAP Customer Experience to the on-premise solutions of SAP CRM, SAP ERP, and SAP S/4HANA, you benefit from uni-/bi-directional synchronization of your master data, full integration of transactional scenarios, and integration of field service and support.
Leading companies from various industries rely on SAP Sales Cloud. With this solution, you digitize your sales processes and benefit from fast, cost-effective implementation.
Customer experience is not limited to a single function in the company, but is an interdisciplinary topic. It extends across all media, communication channels, and corporate divisions.
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