SAP C/4HANA is SAP’s customer experience suite and includes integrated cloud solutions for marketing, sales, online commerce, service and customer data management. By using SAP C/4HANA, companies can better meet the needs of their customers and build customer loyalty. In other words, they optimize their customer relationship management (CRM).
Many CRM systems focus primarily on sales. SAP C/4HANA puts the consumer at the center. All departments in the company obtain an identical view of the customer by intelligently linking the various components of SAP C/4HANA. This uniform customer view, in turn, creates the prerequisites for making the business completely customer-centric.
As an integrated end-to-end solution, SAP C/4HANA offers a seamless customer experience along the entire customer journey. All touch points – from the first customer contact to invoicing – can be mapped without media breaks or other restrictions. With SAP C/4HANA, companies process all customer-related activities from the lead to the service process and create an up-to-date basis for their CRM.
Digitization has fundamentally changed the framework for the relationship between companies and their customers. Customers are becoming more demanding, for example in terms of the ways in which they can interact with a company.
In order to meet the increased demands, close integration of marketing, sales, commerce and service is essential. In this way, companies can achieve optimal customer approach, interaction and loyalty in all sales channels.
Make it easy for yourself: Our experts support you in transferring your marketing and sales activities into the digital age with SAP C/4HANA. From numerous projects, we bring comprehensive experience in the seamless integration of cloud and on-premise solutions. Your double benefit: You not only exploit your revenue potential, but also reduce your costs through process automation and precise planning.
Take your sales and marketing processes to a new level with SAP C/4HANA.
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Companies interact with their customers, for example, by offering products or services, via a web shop, apps or simply by e-mail. And the experience offered to the customer has a decisive influence on their loyalty and buying behavior.
The customer experience is not limited to a single function in the company, but is an interdisciplinary topic. It extends across all media, communication channels and corporate divisions.
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Succeed with our fixed price offers
Are you looking for a solution to optimize your sales and service processes and would like to know whether the SAP Sales or Service Cloud meets your requirements? We make the decision easy for you. With our Evaluation Package you get a fully functional SAP Sales or Service Cloud, which allows you to get to know the solution in detail.
You want to move from Salesforce.com to the SAP Sales Cloud or consolidate existing CRM systems in the SAP Sales Cloud? You tell us when, we do the rest.
Make the SAP Sales Cloud your central tool for managing valuable customer data. Our Starter Package is designed for customers who have used Salesforce.com to manage customer contact data and now want to manage that data in the SAP Sales Cloud.
Do you use salesforce.com intensively in sales to manage contact data, support the sales process and create quotations? And you want to be able to maintain existing customer relationships in the SAP Sales Cloud?
We ensure a smooth transition from Salesforce.com to the SAP Sales Cloud. We ensure that existing customer master and transaction data, for example leads and opportunities, arrive in the target system in the best quality and that your sales department can work as usual.
You want to replace Salesforce.com with the SAP Sales Cloud and take all data from the inventory system with you? The Enterprise Package offers you the complete solution for the complete migration of your customer data. Without data loss, we transfer contacts, customers, campaigns, opportunities, leads, attachments, and activities – everything you’ve worked hard to acquire remains intact.
Our Process Package Sales for SAP Sales Cloud is based on best practices of our customers. You receive a preconfigured CRM system so that your sales can get started immediately. So you have all relevant information about your customers and sales opportunities at a glance at all times.
The Complaint Management for SAP Service Cloud process package gives your customers the ability to submit complaints to you easily and through multiple channels. Your customer service staff will benefit from 100% transparency and from processes that are tailored to your company and your customers.
The right software is a fundamental prerequisite for comprehensive customer service. SAP C/4HANA provides companies with a 360-degree view of their customers. This enables companies to accompany their customers throughout the entire customer journey, to provide them with the right information at the right time, and to provide them with suitable offers that create added value. In addition, resources in marketing, sales and customer service can be deployed exactly where the greatest potential lies.
SAP C/4HANA combines the former products SAP Hybris and SAP C4C (Cloud for Customer) as well as the purchased solutions from Gigya, Callidus Cloud and Coresystems into a customer-centric end-to-end solution. The CRM suite centrally stores huge amounts of data about existing and potential customers and makes this data available in real time. This enables companies to analyze the entire contact history and use the knowledge gained to make decisions that optimize the entire customer journey and customer experience.
How do you benefit from SAP C/4HANA?
Customers today expect consistent, personalized experiences across all channels. They want to decide for themselves whether they shop stationary or online, how they find out about products and whether they contact customer service by phone, e-mail or via social networks. Regardless of their preferred communication channel, performance, service and price must be right. Those who meet or even exceed their customers’ expectations turn them into regular customers who remain loyal to the company. SAP C/4HANA is the right tool for this.
All SAP C/4HANA solutions can be integrated into existing SAP landscapes and linked to 3rd-party systems to complete the view of customers and prospects. The mapping of comprehensive processes and direct interaction with SAP S/4HANA or SAP ERP 6.0 as backend system are among the greatest strengths of the CRM suite. SAP C/4HANA is particularly attractive for companies that already use an ERP system from SAP, as it saves considerable integration and licensing costs and effort. In addition, they do not have to purchase SAP C/4HANA as a complete package, but can select the required tools on a modular basis.
The SAP Sales Cloud is a user-friendly and intuitive tool that supports sales processes with data from real-time analyses. Access to relevant data is guaranteed at all times, even when on the road. SAP C4C supports all common mobile devices and thanks to its offline functionalities it provides transparency about the customer when no Internet access is available.
Supplemented by back-office information, a comprehensive view of the customer is created, which enables fast and well-founded decisions in the sales process. The time spent on administrative tasks is reduced, so you can concentrate fully on maintaining your customer relations.
The more efficiently your customer service works, the higher the customer satisfaction and the higher the loyalty to your company. With the SAP Service Cloud, you can ensure a consistent and seamless customer experience throughout the customer journey across communication channels.
In service, mobile access to corporate data is often required to solve customer problems as quickly as possible. The SAP Service Cloud provides anytime, anywhere access to all relevant information, such as available service personnel, order and service history, and customer profiles.
The right offerings at the right time enable personalized interactions with customers. The software can also be used to bill service calls on site, minimizing errors. You can measure the success of your customer service with meaningful analyses that provide information about team efficiency, among other things.
The more individually and contextually relevant you address your customers, the higher the probability of success. With the SAP Marketing Cloud (formerly SAP Hybris Marketing), you can gain deep insight into customer behavior.
In real time, you can track their path across multiple channels, run personalized campaigns, deliver consistent customer experiences, and optimize your marketing performance step-by-step. The SAP Marketing Cloud includes an exceptional set of tools and can be deeply integrated with the SAP Commerce Cloud and other SAP C/4HANA solutions.
Use the SAP Commerce Cloud to sell your products regardless of time and place. The platform not only offers an online shop, but also integrates all digital and physical interaction points such as mobile apps, point of sale (PoS), call center, social media and print. Deliver a consistent, personalized and relevant customer experience everywhere to attract customers who want to come back.
With SAP Commerce Cloud Accelerator, you can build your international multichannel business in a matter of months with a solution that is ready for B2C and B2B deployment, for your specific industry, and for multiple languages and currencies.
Consumers want to keep control of their personal data. As a result, data protection is an extremely sensitive issue that companies should pay due attention to in order to ensure a long-term, conflict-free relationship with their customers.
The SAP Customer Data Cloud ensures that customer and company data is protected in accordance with the General Data Protection Regulation (GDPR) of the EU and all other relevant guidelines and regulations. User preferences and declarations of consent are centrally recorded, managed, and synchronized. Finally, trust and transparency are important prerequisites for customer loyalty.
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