The higher the data quality, the smoother and faster the processes in sales and service run. Clean and up-to-date data from customers, suppliers and business partners therefore plays a key role in the success of companies. In daily practice, however, companies face a number of challenges that adversely affect data quality.
Multiple creation of data records for the same customer in different systems of heterogeneous landscapes
Low data quality due to duplicates
High risk of data loss due to manual processes
Inefficient customer interaction due to incorrect or outdated information (e.g., addresses)
No availability of consolidation processes (e.g., identifying duplicates) when creating customers in SAP C4C
No synchronization of transactional data such as quotations or orders between SAP C4C and SAP ERP or SAP S/4HANA
Sales and service departments have to wait in the process until master data is available in all systems
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The integration of SAP Master Data Governance for Customer (MDG-C) with SAP Cloud for Customer enables the bidirectional replication of new or changed business partner data records. It is ensured that the latest version of each data record is always available in each connected system in the best possible data quality. SAP C4C can be connected to SAP MDG either via SAP Process Integration (PI) or via SAP Cloud Integration.
Changed or new data records can be identified with key mapping
Synchronization of data without risk of data loss
Master data is provided so that the transactional business between SAP C4C and the connected systems runs smoothly
SAP MDG ensures that all connected systems, including the ERP system, are provided with the latest version of the data records
Consolidation processes are automatically triggered in SAP MDG to identify duplicates, define best records, and disregard or replace duplicate records
When a user creates a new customer in SAP C4C, the data is replicated in SAP MDG. Based on this data, an SAP Business Partner is now created in SAP MDG − including the key mapping that assigns the corresponding ID from SAP C4C to the data record. Subsequently, the customer is not only transferred back into SAP C4C, but also into the ERP system at the same time, so that the identical data is available in each system.
With the connection of SAP Customer Experience to the on-premise solutions of SAP CRM, SAP ERP, and SAP S/4HANA you benefit from uni-/bi-directional synchronization of your master data, full integration of transactional scenarios, and integration of field service and support.
Integration happens on different domains. In order to implement truly end-to-end processes, these different domains must be taken into account. Systems, data, applications and people must be integrated. With the help of SAP Integration Suite, companies have the opportunity to realize this diverse integration efficiently and quickly.
With our Enablement Package for SAP C4C Business Partner Conversion, we support you in the conversion to SAP Business Partner, provide the right services for the migration and ensure a functioning integration. Benefit from our know-how in the area of integration between SAP ERP and SAP CX as well as in business partner implementation.
SAP Sales Cloud is a user-friendly and intuitive tool that supports sales processes with data from real-time analytics. Supplemented by back office information, it creates a comprehensive view of the customer, enabling fast, informed decisions in the sales process.
High-quality master data is an indispensable success factor for companies. It offers valuable insights and provides the basis for efficient business processes. To meet these requirements, the data must be up-to-date and consistent, and must be available to all departments.
Start with a preconfigured SAP MDG system containing best practices from more than 15 years of consulting expertise. This enables you to implement SAP MDG three to six months faster and with up to 30% lower costs compared to traditional implementation projects.
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