The SAP world comes to Hamburg: On March 17 and 18, 2026, the DSAG Technology Days 2026 will take place in the Hanseatic city. The two-day event is one of the most important events for knowledge transfer around SAP technologies and highlights the most relevant developments and trends in the industry. More than 3,000 participants are expected at the Congress Center Hamburg.
The motto “Lights on Layers. Clarity-by-Design?” for the DSAG Technology Days 2026 refers to the desire of SAP user companies to establish a clear and systematic view of the various SAP topics with their technical, strategic, and commercial dimensions. After all, to achieve maximum planning reliability, companies need reliable answers and complete transparency with regard to the SAP solutions and technologies they are currently using or may consider using in the future. In this respect, the DSAG Technology Days 2026 are intended to provide illuminating moments that shed light on the darkness. Only those who understand the new SAP landscapes down to every single layer can make sound decisions and reap the full benefits of their investments.
IBsolution will be present at the DSAG Technology Days 2026 in the Congress Center Hamburg. In Hall H, Stand No. 10, visitors can outline their company-specific challenges in a personal conversation with the IBsolution experts and discuss tailor-made solutions together.
Visitors will also see IBsolution on stage. In his lecture “One Year of SAP Business Data Cloud: Reality, Progress, Perspectives – What Customers Need to Know – Insights, Trends & Ways Forward,” IBsolution Managing Director Loren Heilig assesses the situation some 365 days after the market launch of SAP Business Data Cloud (BDC): Which functions have matured? How are data products and intelligent apps developing? The lecture provides an honest assessment of SAP BDC and gives concrete recommendations for action for a successful data & AI strategy. It will take place on March 18, 2026, at 9 a.m. in Hall 1.
