In addition to innovative features, SAP is also introducing a new licensing model with C4C Release 2108 that applies to newly concluded contracts. Existing contracts are not affected. In the future, standard C4C functionalities will be outsourced to the SAP Sales and Service Core. Standard user licenses and licenses with limited access are available for this. Private deployment is also possible, as is the option to purchase an additional test tenant. Innovative functionalities that go beyond the standard are offered as optional add-ons. These include, for example, Dynamic Visit Planning, Agent Console for SAP Service Cloud and Intelligent Sales Add-on for SAP Sales Cloud.


C4C Release 2108 | Neues Preismodell | IBsolution


Platform & Integration


Fiori Client

One of the most important innovations in terms of functionality is the integration of Microsoft Teams into SAP Sales Cloud. Appointments in SAP Sales Cloud can be activated for collaboration with Microsoft Teams via customizing. Microsoft Teams meetings can then be started directly from SAP Sales Cloud.


C4C Release 2108 | Microsoft Teams Integration | IBsolution


Conversely, Microsoft Teams provides direct access to context information from SAP Sales Cloud. Users can access this information with a single click, view object details as part of the meeting invitation, and edit records based on the permissions assigned to them in SAP Sales Cloud.


C4C Release 2108 | Microsoft Teams Integration | IBsolution

C4C Release 2108 | Microsoft Teams Integration | IBsolution


Business Partner

C4C Release 2108 enables the direct creation of tickets with customers and contacts. The customer summary includes additional fields from the sales data.



SAP Analytics Cloud (SAC) Embedded is now generally available. Users can use the Query Designer, Linked Analysis, Explorer Mode, and filtering options for stories and pages.


C4C Release 2108 | Analytics | IBsolution


Key User Tools

Using rules, users can dynamically assign specific font colors to individual fields. This brings considerable advantages in terms of usability. Additional fields can be explicitly enabled for search.


C4C Release 2108 | Key User Tools | IBsolution


New Global Search (Beta)

C4C Release 2108 includes a new global search in beta status, which is technologically based on Elasticsearch. The search displays quick results directly when the search term is entered. Users also have access to a history of searched terms, various filtering options and detailed results.


C4C Release 2108 Globale Suche



The integration of SAP C4C and SAP CPQ 2.0 ensures quick and accurate quotes. This makes it possible to create CPQ quotations in SAP C4C and synchronize data between the two systems. In addition, the new SAP CPQ quote 2.0 functionality can be used.


C4C Release 2108 Integration


Via SAP Master Data Integration (MDI), material master data can be integrated with SAP C4C to distribute product data centrally.


C4C Release 2108 | Master Data Integration | IBsolution


SAP Sales Cloud



Territories from the lead are transferred during conversion to a customer/contact person or to an opportunity.



The opportunity progress additionally considers linked activities. Existing tickets can be added to an opportunity.



Tasks/surveys can be added directly to visits via the sidebar.


C4C Release 2108 | Besuche | IBsolution


Participants in visits can be added directly when they are created.



A business add-in (BAdI) is available for the dynamic determination and classification of products in surveys.



In the quotes/orders area, additional error messages can be suppressed via customizing with C4C Release 2108. There are also additional fields for pricing.


C4C Release 2108 | Angebote | IBsolution


Dynamic Visit Planning

The add-on enables list-based visit planning. The system uses historical traffic data for optimized route planning. Rules can be used to automate visit planning.


C4C Release 2108 | Besuchsplanung | IBsolution


Intelligent Sales Add-on

The Intelligent Sales add-on comprises the components Sales Assistant, Guided Selling, Relationship Intelligence and Customer 360. A Sales Assistant chatbot is now available in the mobile app.


C4C Release 2108 | Sales Assistant Chatbot | IBsolution


Guided Selling for Opportunities is available as a beta version in C4C Release 2108. It provides flexible and customized support for the sales process.


C4C Release 2108 | Guided Selling | IBsolution


The playbook suggests suitable activities/actions for each sales phase.


C4C Release 2108 | Playbook | IBsolution


Relationship Intelligence is also available in beta status. The functionality analyzes the contacts and relationships in an opportunity. It also enables a view of colleagues who are in contact with the buying center. All e-mails and meeting activities outside of SAP Sales Cloud are also analyzed.


C4C Release 2108 | Relationship Intelligence | IBsolution


Customer 360 provides AI-based insights and bundles various customer activities on one dashboard. For example, sales KPIs from Pipeline Manager and Forecast Tracker, opportunities from Deal Intelligence, web store activities from SAP Commerce Cloud, and appointments and activities are summarized and clearly displayed.


C4C Release 2108 | Customer 360 | IBsolution


In addition, data from Relationship Intelligence, back-office information from SAP S/4HANA – from invoices to contracts to credit limits – and information from ticketing are provided.


C4C Release 2108 | Ticketing | IBsolution


SAP Service Cloud


Service Channels

Internal notes and portal notes can be maintained using the rich text editor of TinyMCE.


C4C Release 2108 | Servicekanaele | IBsolution


Service Management

In service management, there is a code list restriction for distribution channel and division. It is also possible to track the change history for measurement points.


Agent Desktop/Console

The add-on is now generally available for SAP Service Cloud. It realizes better process guidance for service employees. All functionalities are centralized at the customer. The Agent Desktop can be flexibly adapted to the customer’s own processes.


C4C Release 2108 | Agent Desktop | IBsolution


Furthermore, the add-on offers computer telephony integration (CTI) for phone, chat and SMS with events and transcription. Customers are found automatically and manual search is supported.


C4C Release 2108 | Agent Desktop | IBsolution



SAP has announced the roll-out of C4C Release 2108 in the test systems for August 7, 2021. The update is then scheduled to be rolled out in production systems on August 21.

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