User Experience

Create real experiences with UX-Design and excite your users

It's all about usability

Every company “sells” experiences - regardless of whether they are consciously created. Companies interact with their customers, for example, by offering products or services, via a web shop, apps or simply by e-mail. And the experience offered to the customer has a decisive influence on their loyalty and buying behavior.

Why leave the experience to chance when you can influence it in a targeted way?

Despite many similarities between CX and UX, the two terms cannot be equated. Customer Experience is primarily about the experience of the customer’s interaction with the company. The goal of CX is to control positive experiences in order to achieve long-term high customer loyalty and customer satisfaction.

The user experience (UX) is primarily about the interaction of a user with a product. Usability plays a major role in this. However, UX goes beyond the boundaries of usability. The user experience also includes the process before and after the use of a product.

What does a UX design process look like?

 The answer: It depends.

The UX design process is highly dependent on the specific project. And although there are some techniques that UX designers use in projects, each part of the process has specific characteristics.

Roughly outlined, the UX design process includes the following elements:

  • User research
  • Analysis
  • Information architecture
  • Prototyping
  • Testing
  • Realization
  • Implementation

The UX design process is not a linear process, but iterative: observe, draw conclusions, develop, test and refine. New findings can lead to repeated analyses or require further research to expand or adapt the prototype, the information architecture or the functions used.

The process is rooted in a wide range of theories and methodologies: user groups are identified, personas are determined, user stories and use cases are defined and solution approaches are developed. The creation of a prototype requires the generation of a user flow as a basis for the information architecture and develops from a LoFi prototype (e.g. paper prototype) to a HiFi prototype.

Exemplary project procedure

  • Kick-off meeting: Workshop with stakeholders to gather requirements
  • General topic research and review of existing documents
  • User research
  • Interviews with stakeholders
  • Interim presentation
  • Development of a prototype (functional analysis, information architecture, ...)
  • Validation/Testing
  • Further development of the prototype/wireframes
  • HiFi prototype (UI design)
  • Workshop for prototype discussion

Are you interested in how you can optimize the user experience of your users? Then get in touch with us.